Author: Rebecca Chiang
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My Takeaways from PRSSA ICON 2024
Last week, I had the opportunity to attend my second PRSSA ICON conference, and it was nothing short of incredible! The conference provided valuable insights from experienced professionals and allowed me to connect with fellow PRSSA students from chapters across the nation. Here are my main takeaways and some of my favorite quotes from the…
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10 Ways Artificial Intelligence Can Positively Impact Climate Change
Artificial intelligence is a powerful tool that has emerged in the fight against climate change. AI has the potential to revolutionize how we approach and address climate change by providing insights, predictions, and solutions that would otherwise be impossible. In this blog post, I provide 10 ways AI positively impacts navigating climate change. 1. Data…
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An Interview with a Tech PR firm CEO- How do we Navigate Technology and Climate Change in PR?
This week I had the privilege of interviewing Lou Hoffman, CEO of The Hoffman Agency. The Hoffman Agency is a technology PR agency based in Silicon Valley with offices in the United States, Europe, and Asia Pacific. He was the perfect candidate to provide insight into the intersection between PR, technology, and climate change. Let’s…
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Rating Climate Change Infographics from 5 Organizations
When communicating the science of climate change, it can be hard to understand all the concepts and impacts in just words. Infographics are extremely helpful to visualize these circumstances while learning about climate change. Let’s look at infographics from 5 organizations to see if they did a GREAT, GOOD, or OKAY job at conveying their…
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MIT Engineers Revolutionize Concrete Technology: From Carbon Emitter to Energy Storage
Cement is one of the most widely used construction materials in the world, but it is also one of the biggest emitters of carbon dioxide. In fact, according to the World Economic Forum, the cement industry alone accounts for around 8% of global CO2 emissions. Recognizing the need for more sustainable building materials, engineers at…
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7 Reasons Why Blue Planet Systems is a Unique Company
As our world continues to face pressing environmental challenges, companies like Blue Planet Systems are leading the way in developing innovative solutions to promote sustainability and protect our planet. Blue Planet Systems is dedicated to making a positive difference in our world with a focus on carbon negativity, advanced technology, and impactful products. Let’s dive…
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From Toxic to Green: The Revolutionary Evolution of Polyurethane
In the realm of sustainable materials, every breakthrough counts. Recently, scientists have achieved a remarkable milestone by developing a formula for an eco-friendly polyurethane, a versatile plastic widely used in various industries. This innovation holds promise for reducing environmental impact and advancing the transition to renewable, nontoxic materials. Polyurethane has been a staple in manufacturing…
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How Edelman’s Commitment to Social Impact Sets Them Apart
In the realm of public relations, the concept of Corporate Social Responsibility (CSR) has long been recognized as a cornerstone of building brand reputation and fostering positive relationships with stakeholders. However, what happens when a PR agency decides to not only advocate for CSR on behalf of clients but also embeds it within its own…
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The Future is Clear: How Transparent Wood Could Revolutionize the Construction Industry
Researchers are constantly striving to find innovative solutions to help combat environmental issues and work towards sustainability. One such solution comes in the form of transparent wood, a groundbreaking material that could revolutionize the way we think about windows and other transparent surfaces. A blog post from the United States Department of Agriculture shed light…
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Meet The Climate Agency: The Non-Profit Marketing Agency Dedicated to Climate Technology Innovators
The Climate Agency is not your average marketing agency. Founded on the belief that the climate sector deserves specialized attention and expertise, The Climate Agency is a boutique agency that is 100% focused on helping climate tech companies persuade and scale. What sets them apart from other marketing agencies is their non-profit status, which means…
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5 PR Agencies That Work With Clean Energy Clients
In a world where climate change is becoming an increasingly pressing issue, clean energy and sustainability have become hot topics of conversation. As the demand for renewable energy sources grows, so too does the need for effective public relations strategies to promote these initiatives. Enter PR agencies that specialize in working with clean energy clients.…
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Join the Movement: How a Recent Fair in Washington D.C. is Inspiring Change
The fight against climate change has never been more urgent, and we are constantly looking for new and innovative solutions to live greener. At a fair this past weekend in Washington D.C., nonprofits were brought together to share climate-friendly technologies. An article from the Washington Post highlights the fair, detailing the technologies that were at…
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How One Small Robot Can Change the World
The Morphing Matter Lab is a fascinating space where sustainable innovation and creativity come together to create groundbreaking technologies that could change the way we interact with the world. One of their latest projects, E-SEED, is a particularly exciting invention because it has the potential to change the way we think about reforestation. E-SEED is…
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